M&A : Separation of a global automotive brand from parent company
Automotive Brand Separation
Challenge
A global car brand had agreed to sell and therefore separate one of its brands from its portfolio
The brand was heavily integrated into the parent company and shared everything from back office services and systems to front office multi- brand sales sites
Some systems were so rare that only the parent and NASA
Approach
Create a strategy to separate the brand from the parent company
Create a number of sub strategies/ approaches to replicate services and systems that were unique to the parent company
Create a multi disciplined team from multiple suppliers and form a programme team to deliver the separation
Create joint governance between seller and buyer team
Outcome
Successfully separated and integrated brand into the buyers portfolio
Cost effective and cost appropriate services provided to the new separated brand
Separation delivered under budget
Transitional services agreements completed early
See More
Public Sector
Creation of new education qualifications
Department for Education
Creation of the new Apprenticeships Diploma qualification
