New go to Market / Service

Retail
Create a new business to sell diamonds direct to customers

Diamond Company

Challenge

  • Create a new go to market for De Beers to sell diamonds direct to customers
  • utilise the acquired tracing blockchain technology from the Tracr acquisition
  • Create a new operating model to support the new business

Approach

  • Create a new business model for selling diamonds direct to customers
  • Create a new Operating and governance model
  • Utilise leading technology and ensure its fit for purpose
  • create a sales strategy to support the new offering

Outcome

  • Diamonds now being sold through franchise stores and direct through 5 stores set up globally
  • Tracing capability for each diamond now proven and supports increased price for the products
  • New organization mobilized to support the new business

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